Setting your New Year’s resolution for your website
It’s time to face the (holiday) music. Unless you work in the retail industry, your website is bound to experience a dip in traffic during this time of year. Through the end of December, your audience...
View Article2018 Year in review
It’s that time of year again...the time for a blizzard of year-in-review posts. 2018 flew by here at Brightcove—we kept busy from January to December—and fortunately, our hard work paid off. This year,...
View ArticleThe ultimate live streaming checklist
Whether you’re trying to reach prospects, customers, or internal stakeholders, live video provides a powerful, engaging way to get your message out into the world. But if you don’t have any live...
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12 days of video
Here at Brightcove, everyone is preparing to celebrate the New Year. It’s time to celebrate—and what better way to celebrate the holidays than with a flurry of original content about video? If you’re...
View Article5 Reasons to attend PLAY 2019
It’s that time of year when the Brightcove team is in full-blown PLAY mode, planning out all the exciting final details of our annual conference. Scheduled to take place in Boston from May 14 through...
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How to incorporate video into your sales strategy
Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and...
View ArticleAvanade doubles page views, gets 4x engagement with video-centric strategy
Using video, Avanade has completely redefined their relationship with their customers. “Over the last two years, integrating video ... led us to redesign our site, reevaluate our digital ecosystem and...
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Brightcove product updates: 2018 Recap
2018 was a great year here at Brightcove, in part due to the vast number of products we shipped to the market. Before we get fully engrossed in an exciting new year, we wanted to take a step back and...
View ArticleHow to incorporate video into the customer journey
Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that...
View ArticleThe top 5 marketing events to attend in 2019
Industry conferences and events offer an amazing opportunity to network with your peers and learn more about the latest innovations in your space. Of course, there are a wide variety of exciting,...
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5 lessons marketers can learn from romantic comedies
Think romantic comedies are just mindless fluff? Think again—it turns out they’re chock full of lessons that you can apply to your video marketing strategy. Grab a bucket of popcorn and keep reading to...
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Introducing PLAY 2019: Break Through
When it comes to events, we know you’ve got a lot of choices competing for your attention (and your budget) in 2019. That’s why we’re so excited to introduce the theme of PLAY 2019: Break Through. What...
View ArticleThe Video Marketing Master Class
Ready to take your video marketing to the next level? You need a strategy—and that’s where our new Video Marketing Master Class comes in. This new ebook contains all the foundational knowledge you need...
View ArticleYouTube: A risky choice for brands
Brands who advertise and house their video content on free video platforms are taking a risk—and that risk is even clearer in the wake of another controversy on YouTube. Major brands like AT&T,...
View ArticleCreating video content for social media: The top 3 mistakes to avoid
In today’s marketing landscape, video plays an increasingly powerful role in brands’ social media strategies. Often considered to be the most engaging form of content, short, captivating videos flood...
View ArticleABM 101
In today’s ever-changing marketing landscape, account-based marketing (ABM) is on the rise. Read on to learn the basics of launching an ABM campaign, and how you can leverage this type of marketing...
View ArticleAnother day at Brightcove PLAY
This year, PLAY is growing in every way—we’re welcoming more attendees, more speakers, and more sponsors. But perhaps the most exciting development is an entire additional day of content. On Tuesday,...
View ArticleAmp up your event content strategy
Throughout the year, industry leaders and innovators come together at major events and conferences to share insights and learn more about the future of their space. While it’s always valuable to have...
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Better video campaigns in 5 steps
The right video marketing strategy can build pipeline, increase your marketing ROI, and make you look like a Demand Gen genius. It might seem intimidating if you’re starting from scratch, but there are...
View ArticleDrive revenue with ecommerce video
If you want to continually increase your cart value and boost online sales, it’s no longer optional for you to incorporate video into your ecommerce strategy. According to the results from our 2018...
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