5 Marketing videos that defeat buyer apathy (and why they're so effective)
Apathy is a lack of interest, enthusiasm, or concern. It is synonymous with indifference. For B2B sales, apathy is a deal-killer. For B2B marketing, apathy is a non-starter. Apathy may just be one of...
View ArticleFive steps to effective video landing pages
Video landing pages are an effective part of marketing campaigns. After all, video is the most engaging media out there—and engagement is a key step on the buyer’s journey. But if you’re going to add...
View ArticleB2B marketing videos 101
In today’s B2B marketplace, video can play a powerful role in engaging and converting your target accounts. According to Wyzowl’s The State of Video Marketing 2018 report, 97% of marketers say video...
View ArticleA look at Brightcove’s in-house video studio equipment
Every artist has their special tools. Michelangelo’s chisel and stone. Dalí’s paintbrush and canvas. Shakespeare’s pen and paper. Well here at Brightcove, our video team has some pretty cool tools too....
View ArticleHow to write a video script
So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After...
View ArticlePlanning, shooting, and editing cross-platform marketing videos: Strategies...
Every video team knows mission creep—that’s when producing one video leads to creating multiple versions and iterations. Let’s say you begin producing a two-minute branded marketing video with the goal...
View ArticleThink:Learn:Do—A three-phase framework for your employee training videos
With the rise in geographically distributed workforces and non-centralized offices, it’s easy to see why employee training videos are becoming more and more popular. These assets empower you to take...
View ArticleHow to incorporate personas into your digital marketing strategy
We have to stop and think about what our customers want to see and digest. In the age of search marketing, personalization and relationship-building are key to your success. Gone are the days of...
View Article5 Lessons marketers can learn from Shark Week
It’s almost the most wonderful time of the year (or at least the summer)! The 31st annual Shark Week starts on Sunday and it’s shaping up to be finomenal. This highly anticipated series from the...
View ArticleVideo content marketing gold: Your subject matter experts
Video is the leader when it comes to marketing content designed to drive business, increase awareness, and maximize ROI. Companies today realize the necessity of incorporating multiple types of...
View ArticleBehind the scenes with Brightcove: Building culture with video
When your workforce is spread across the globe, whether in regional offices or remote home offices, building a cohesive company culture is a challenge. Because we’re a video company at heart, we rely...
View ArticleVideo 101: How to launch and grow your video strategy
Picture this: Your boss just gave you the long-awaited green light to launch a video marketing strategy. You’re so excited—but you don’t know where to begin when it comes to video for your...
View ArticleThe data advantage: How to target hard-to-reach audiences with video
Executive-level decision-makers are a notoriously difficult-to-reach audience for marketers. In order to develop an effective video campaign for this audience, you must conduct research to drive every...
View ArticleEvent videos 101: How to take your conference content to the next level
Whether you’re promoting a conference your company is hosting or your participation in a major industry event, video should play a large role in your marketing strategy. Here are some tips and tricks...
View ArticleWhy you need to establish a data strategy now
Data can be a powerful tool for marketers around the world. By leveraging customer and prospect data, you can drive successful campaigns that resonate with your audience in exciting new ways. But...
View ArticleOur start-to-finish guide to video interviews
Have you ever finished an interview, only to wonder if you even got the soundbite you really needed? It turns out, there’s a pretty fool-proof way to avoid this situation, and it doesn’t involve...
View ArticleGet more bang for your content buck: Turn your assets into videos
We get it: Each piece of marketing content you create takes valuable time, effort, and money to get it just right. So, whenever possible, you should focus on repurposing this content to build larger...
View ArticleBoost your employee engagement with video
The latest technology is ushering a new age of employee productivity and innovation, and it’s more important than ever that you can communicate with your teams effectively. But, this is no easy feat:...
View ArticleTurn your team members into video stars: Top 5 tips for prepping internal talent
Whether you’re shooting a CEO update for internal communications or a corporate culture video for social, chances are you’ll need to leverage your fellow team members as on-screen talent. While some of...
View ArticleEnterprise video 101: Tips and tricks for improving employee trainings,...
Whether you’re looking to streamline internal communications or improve the employee onboarding process, video can be a powerful tool to inform, engage, and unify your teams. And don’t just take our...
View ArticleThe high cost of “free”: Take control of your brand experience with a secure...
Picture this: Your target customer stumbles upon your brand’s video on YouTube and is really intrigued by what you have to offer. Maybe they’re thinking about how your service will help them reach a...
View ArticleHow to run a webinar: The ultimate 101 guide
Webinars can be a powerful video marketing tool for gaining new leads and engaging with your current customers. But setting up your first webinar may seem a little overwhelming. After all, you have to...
View ArticleWhy Your Business Continuity Plan Needs Video
The need for a strong, scalable and nimble business continuity plan is clearly evident today. Situations arise where last-minute cancellations have a drastic impact on businesses. But there is an...
View ArticleTarget Cracks Top 10 US eCommerce Ranking
Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which used to rank No. 11 in the US in terms of ecommerce sales, has now surpassed three...
View ArticleBrightcove’s Q4 2019 Global Video Index: Connected TVs gain; sales &...
Brightcove’s just-released Q4 2019 Global Video Index (download the complete report here) found a big increase in the time spent viewing streaming video on a pair of devices — smartphones and connected...
View ArticleStream Zoom Meetings and Webinars with Brightcove Live
In the last few weeks, we’ve seen an unprecedented amount of organizations forced to close their physical doors and set up operations, meetings, and events in the virtual world. No surprise, video has...
View ArticleBrightcove Continuum helps businesses expand their reach with secure,...
The workplace has changed dramatically in the past 8 weeks, with many organizations moving to a remote work environment, and forcing many companies to think about how to handle communications and...
View ArticleConsumers Don't Think Brands Should Stop Advertising During the Pandemic
Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.A March...
View ArticleShooting Videos At Home - Tips & Tricks To Be More Professional
Whether you permanently work from home or not, being able to shoot a decent video has become a core skill set required for just about everyone wanting to communicate effectively. The fact is that as...
View ArticleFrost & Sullivan names Brightcove the Global Leader in Online Video
True leaders are individuals who know the way, show the way, and go the way, and at Brightcove, we take those words to heart. Ensuring that everything we do and accomplish is on behalf of our...
View ArticleAnnouncing PLAY TV, for those serious about video
In mid-March we had a major decision to make - should we host our PLAY 2020 physical event at the Encore Boston Harbor resort, scheduled for May 18? It would be our 12th annual event celebrating video...
View ArticleThe Importance of Connecting Video Data to your Marketing Automation Platform
Year over year we continue to see an increase in video usage within marketing campaigns, in fact according to eMarketer 87% of Marketers worldwide use video as a marketing tool, this is up 6% from...
View ArticleSitting Down with Soledad: A discussion on Video Storytelling
Stories do more than just entertain, they inspire and educate people on topics that demand constant conversation. For Soledad O’Brien, renowned journalist and host of Matter of Fact, the ability to...
View ArticleKeeping stages and stadiums alive: Why ‘going digital’ might just be the...
The coronavirus pandemic has impacted the lives of millions as businesses, schools, and public event centers around the world have been forced to close their doors in response to social distancing....
View ArticleWhy I’m Loving Brightcove’s Pivot to PLAY TV
What is it about live industry events?They’re addictive, and sometimes unforgettable. They can drive huge results for our brands, and are always somehow completely exhausting. But we love them. Some...
View ArticleStreaming Outta Fenway: Music for a Cause
The bases are loaded at Boston’s historic Fenway Park, but this time the field isn’t filled with major league players. For the first time, in what seems like a millenia, the park will re-open its gates...
View ArticleImportance of DRM for Enterprise
DRM encryption technology plays a huge role in today’s media market, but now more than ever Enterprise companies are seeing the need for heightened security & encryption technology - hello DRM. If...
View ArticleVideo is the backbone of the strongest business continuity plans.
The COVID-19 pandemic and the continued stay at home orders much of the world is still experiencing has created extraordinary challenges for businesses of all kinds. With varying degrees of readiness,...
View ArticleA Night for Austin: Setting up a virtual stage in the “Live Music Capital of...
Welcome to the “Lone Star State” of Texas, home to what many refer to as the “Live Music Capital of the World”, the capital city of Austin. Throughout the years this city has been home to a parade of...
View Article3 Tips to Ensure a Successful Live Event
Going live can sometimes seem nerve-wracking, but if you cross all your T’s and dot your I’s, live streaming can have a big impact on companies. In fact, according to Zoom Info Live video is more...
View ArticleAds in the Age of Quarantine
There is no doubt that the ongoing COVID-19 pandemic has adversely impacted the digital advertising industry, as the demand side has seen massive budget cuts, canceled campaigns, and halted spending,...
View ArticleTen Questions with Lynn D. Tinney On Joining Brightcove and its Expanded...
Video is the ultimate way for people to connect and inspire, and more than ever people are craving connections and inspiration. At this moment in time, Brightcove is in a unique position to help...
View ArticleEveryone Gets a Front Row Seat. Welcome to Live Stream Concerts
The crowd surfers may bump into the living room couch, but that's the only glitch you’ll find with the live streaming experience that Brightcove delivered for top performers like Dropkick Murphys,...
View ArticleThe Future is Digital: How Video Helps Retailers Keep Up with Market Trends
In the first quarter of 2020 alone, video views for retailers were up 135% and rising as more consumers filled their shopping carts from home in response to the global pandemic. With an anticipated...
View Article3 Things You Need to Know Before You Host a Virtual Event
How can you connect and engage with customers and prospects when the trade show floors are closed? Virtual events are the year's marketing buzzwords – businesses are scrambling to create engaging...
View ArticleLights! Camera! Action! Why Is the Dog Barking?
Yes, recording yourself at home on video has its challenges. But that’s no reason to settle for a less-than-great video that you reluctantly end up sending to colleagues or customers. Let the experts...
View ArticleTransform Public Sector Employee Engagement with Video
Now more than ever, effective employee communication is critical to new ways of working. Driven by digital transformation, geographically dispersed teams, and the ever-increasing need to be...
View Article3 Key Takeaways From A Virtual Event On Everything Virtual Events
In a virtual world, your audience has a front-row seat no matter where they sit, which means they’re closer to your brand than ever. But what does it take to keep them entertained, engaged, and...
View ArticleThree bedrooms. Two baths. One Home Recording Studio.
From knowing what to wear on camera to creating your very own in-home recording studio, there are lots to know these days about making videos at home. Let the experts at Brightcove give you more...
View Article3 Ways to Create The Right Content
What works for in-person events doesn't always work for virtual ones. Here are three top things you need to know to create content that will grab your virtual audience's attention – and keep it.Keep it...
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